| dc.contributor.author | Rosalind, Sheila | |
| dc.contributor.author | Melinda, Tina | |
| dc.date.accessioned | 2021-09-06T06:42:25Z | |
| dc.date.available | 2021-09-06T06:42:25Z | |
| dc.date.issued | 2019 | |
| dc.identifier.issn | 24074950 | |
| dc.identifier.issn | 24074950 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/3507 | |
| dc.description.abstract | This study aims to examine the influence of Instagram promotion and product
quality on the purchase intention of Bibik Empal. This study employs purposive sampling
to select 115 people as samples from the research population, which consists of Bibik
Empal’s daily catering consumers. Multiple Linear Regression is used as data analysis
technique with the help of SPSS software. Research results indicate that Instagram and
product quality significantly affect the purchase intention of Bibik Empal, both partially
and simultaneously. | en_US |
| dc.publisher | STIE MAHARDHIKA | en_US |
| dc.subject | Purchase intention, Product quality, Social media, Instagram | en_US |
| dc.title | DAMPAK MEDIA INSTAGRAM DAN KUALITAS PRODUK PADA MINAT PEMBELIAN FROZEN EMPAL | en_US |
| dc.type | Article | en_US |
