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dc.contributor.authorEzar, Gissella
dc.contributor.authorKohardinata, Cliff
dc.date.accessioned2021-09-15T03:46:26Z
dc.date.available2021-09-15T03:46:26Z
dc.date.issued2018
dc.identifier.issn2527-4635
dc.identifier.urihttp://dspace.uc.ac.id/handle/123456789/3545
dc.description.abstractNational chilli production and consumption continue to increase steadily. This then creates business opportunities to be able to produce processed products from chili, one of which is the product of Dapoer Kuno’s sauce.This study aims to analyze the effect of packaging and product quality on customer satisfaction on Dapoer Kuno’s sauce. This research is using quantitative approach. Data collection method is using questionnaire. The population of this study is an Dapoer Kuno consumer who purchases sauce products online. Then the sampling technique is done by purposive sampling, so it is known that the number of research samples is 58 consumers. The analysis technique used in this research is multiple linear regression analysis.The results explain that the packaging has a positive and significant effect on customer satisfaction of Dapoer Kuno’s sauce. Likewise also in product quality, which is known to have a positive and significant effect on customer satisfaction Dapoer Kuno’s sauce.en_US
dc.publisherPERFORMAen_US
dc.subjectPackagingen_US
dc.subjectProduct Qualityen_US
dc.subjectCustomer Satisfactionen_US
dc.titleDAMPAK PACKAGING DAN PRODUCT QUALITY TERHADAP KEPUASAN KONSUMENPADA PRODUK SAMBAL DAPOER KUNOen_US
dc.typeArticleen_US


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