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dc.contributor.authorKusuma, Meidiahna
dc.date.accessioned2014-02-14T08:58:47Z
dc.date.available2014-02-14T08:58:47Z
dc.date.issued2010-12-04
dc.identifier.citationKusuma, M. (2010). Customization strategy in media industry. In Proceeding 4th ISIEM,"Industrial Design and Technology Development Towards Global Challenge" (pp. 391-398). Retrieved from http://dspace.uc.ac.id/handle/123456789/355
dc.identifier.urihttp://dspace.uc.ac.id/handle/123456789/355
dc.description.abstractTechnology development triggers the development of media industry, including magazine. Lot of magazine publishers enter new markets using standardize brand with adjustment on the content. Due to that fact, this study intends 10 determine the relationship between cultural factors and customization strategy of a global controversial product using Playboy magazine as a research target. Through a content analysis of four nation editions, the relationship between culture and images disclosed on Playboy magazine are hypothesized. As for the cultural factors, Hofstede's cultural dimensions and Half's high-low context were used. Result found that a country's level of collectivism significantly influences the use of male models and the degree of nudity on the images disclosed on the magazine.en_US
dc.publisherProceeding, Industrial Design and Technology Development – Vol.4 – 4 Desember 2010 – ISSN: 1978-774X – 4th ISIEM.en_US
dc.subjectcustomization, culture, global producten_US
dc.titleCustomization Strategy in Media Industryen_US
dc.typeArticleen_US


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