PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PORKBALL

Abstract

This study aimed to determine the effect of brand image and product quality on the interest in purchasing Porkball products. The variables studied in this research were brand image variable (X1) and product quality variable (X2), where Brand Image Variables and Product Quality were the independent variables and Buy Interest (Y) as the dependent variable. This study used multiple linear regression method. The population of this study was consumers of Porkball with total numbers of sample of 41 people. Sampling method used was Convenience sampling method. Based on the results, the variables of brand image and product quality have significant effect on consumer buying interest for Porkball product.