PROGRAM PEMASARAN ONLINE MELALUI MEDIA SOSIAL KERRONG.CO DIBANDING DENGAN BATIK PASTEL INDONESIA

Abstract

This study aimed to find out online marketing program through Kerrong.co as a better social media based on the result of comparison evaluation of online marketing program of Batik Pastel Indonesia Company. Kerrong.co is a company engaged in the field of fashion especially batik. The problem experienced by Kerrong.co was that the online marketing program through this social media was not optimal so the turnover declined if only depended on offline marketing. This study used qualitative research methods with structured observation as a method of data collection. The data were recapitulated and analyzed according to the AISAS indicator used in the evaluation of online marketing programs through social media. The result of this research showed that the social media marketing program through Kerrong.co had to be improved