| dc.description.abstract | Mitra Jaya Abadi is a food manufacturing company that produces healthy
cookies made from oatmeal, the product named Bite And Bites. Bite and Bites sold in
online and offline. The journey ofMitra Jaya Abadi initially went smoothly, but the longer
it goes, the more decrease the business turnover is. As a result, the company can not
achieve the set targets and has declared a failure. The purpose of this study was to
determine what factors are causing failure of his company,Mitra Jaya Abadi. The
sources of data are determined by certain considerations, and the respondents are the
owner of the company, and mentors who have guided the company a minimum of two
semesters. The method used is descriptive qualitative method with semi-structured using
interviews and documentation. Then the data are tested using the test validity and
reliability. The results show that the factors that cause business failures in the company
Mitra Jaya Abadiare factor of strategy and factor of communication within the company. | en_US |
