Sustainable Competitive Advantage in Finance and ManagementInformation System

Abstract

This research examines the importance of sustainable competitive advantage in finance and management information systems. The researchers use several variables; organizational behaviour, strategic marketing, financial, management information system, and competitive advantage. This type of this study is causal, using a quantitative approach. In total, 100 samples were collected from distributed questionnaires. The data analysis technique was SEM with a PLS program. The result showed that organizational behaviour, finance and management information system significantly affects competitive advantage, while strategic marketing has no significant effect on competitive advantage. Also, organization behaviour indirectly affects competitive advantage through strategic marketing, finance and SIM.