| dc.description.abstract | MSME has an important role towards Indonesian economy has proportion of 99,98% of entrepreneurs in Indonesia, the growth of MSME each year increase every year so competition become tight and new competitors tend to have new innovation towards their business. MSMEs needs appropriate action to overcome the keeps on changing environment so that business continuity is maintained and be able to compete superior with other competitors. The purpose of this research is to analyze dynamic capability factor towards business continuity in the fashion industry. This research uses quantitative research method with questionnaire as data collection. The sample that in this research is 120 entrepreneurs in the field of fashion. For data analysis methods, this research uses confirmatory analysis. The results of this research indicate that from indicators of dynamic capability variable, there are only a few that becomes the core indicators of survival in which of sensing, seizing and reconfiguration or transformation. these variables will form survival firm | en_US |
