THE IMPACTS OF ADA APA DENGAN CINTA 2 FILM TO TOURISM DEVELOPMENT IN YOGYAKARTA

Abstract

The aim of this paper is to study the impacts of the movie Ada Apa Dengan Cinta? 2 (AADC 2) on the tourism development in Yogyakarta. AADC 2 was released in 2016 and became second best-selling movie of that year. The result of this research is to find out the impacts of the mentioned movie on the tourist’s enthusiasm to visit Yogyakarta and its impacts on the shooting location. This research was conducted by visiting the shooting locations and interviewing 9 (nine) informants, consisting of 3 (three) owners and manager of the locations, 4 (four) visitors of the locations, 1 (one) Yogyakarta-based social media influencer, and 1 (one) representative from the Government Tourism Office of Special Region of Yogyakarta. This research was based on descriptive qualitative method and analyzed by using Miles and Huberman technique, which included data reduction, data display, and conclusion drawing. The result of this study concluded that there was, indeed, a real impact on the phenomenon of film-induced tourism in Yogyakarta, which is shown by the increasing enthusiasm and visit of the tourists to the shooting location of AADC 2