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    Peningkatan Keunggulan Bersaing Berbasis Knowledge Management Melalui Intellectual Capital dan Inovasi Di Surabaya Plaza Hotel

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    Date
    2013-05
    Author
    Purnamawati
    Anshori, Yusak
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    Abstract
    In connection with the development of tourism in Eat Java from 2009 to 2011, it has shown that this sector has been indicated as having good prospect and progress. The purpose of this study was to analyze competitive advantage based on Knowledge Management (KM) through Intellectual Capital (IC) and Innovation at Surabaya Plaza Hotel. This study is a qualitative research using a case study approach. In collecting the data, an interview was done to the General Manager, the Resident Manager, eight Departement Heads, the employees of the Month (EOM), the employees of the Year (EOY), and the supervisorof the Quarter (SOQ). Besides an interview, this study also conducted an observation. In addition, the reliability of this research was conducted by using triangulation technique. The result show that intangible asset is considered more important that tangible asset in the hotel and that it is probably important to evaluate IC, Innovation as well as KM with business performance. The synergy of KM, IC and Innovation aligned with business strategy has produced as competitive advantage
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    http://hdl.handle.net/123456789/462
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    Copyright©  2017 - LPPM & Library Of Universitas Ciputra
    »»» UC Town CitraLand, Surabaya - Indonesia 60219 «««
    Powered by : FreeBSD | DSpace | Atmire