Analisis Willingness to Pay dan Pengaruh Variabel Pendapatan, Jumlah Tanggungan Rumah Tangga, Usia, Akses ke Sekolah Terhadap Pemilihan serta Pengembangan Strategi Pengelolaan Sekolah
Abstract
The purpose of this study is to estimate and analyze the willingness to pay and fax tor the
factors that affect the willingness to pay at high school in Semarang. The method used is contingent
valuation method (CVM) and multiple linear regression analysis. The number of samples in this
study were 238 respondents, the sampling technique was done by snowball sampling. The results of
this study indicate that the average willingness to pay (WTP) of households in high schools in
Semarang is Rp559.034,00. Factors that have a significant influence on WTP values are income
variables, number of household dependents, age, and length of access. Whereas the factors that have
no effect on willingness to pay (WTP) are parents’ education variables. Based on the results of the
study, the suggestions that can be put forward are the management or the government to improve
the quality of the vocational school as well as the development of a transparency policy on the
collection and allocation of user fees and other resources.