| dc.contributor.author | Hendra | |
| dc.contributor.author | Kaihatu, Thomas Stefanus | |
| dc.date.accessioned | 2022-03-31T03:36:09Z | |
| dc.date.available | 2022-03-31T03:36:09Z | |
| dc.date.issued | 2019 | |
| dc.identifier.issn | 23390506 | |
| dc.identifier.issn | 2599137X | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4746 | |
| dc.description.abstract | This study aims to determine the effect of store (mall)
environment and money availability on consumer impulse
buying in the City of Tomorrow (Cito) Surabaya. This study uses
a quantitative approach whose data is obtained from the
results of questionnaires. The sample in this study were 389
respondents taken based on purposive sampling technique
which was included in non-probability sampling techniques.
The results of this study indicate that the store (mall)
environment has no effect on impulse buying. Meanwhile,
money availability has a positive and significant effect on
consumer impulse buying in the City of Tomorrow (Cito)
Surabaya. | en_US |
| dc.publisher | Fakultas Ekonomi Universitas Islam Sumatera Utara | en_US |
| dc.subject | store environment, money availability, impulse buying | en_US |
| dc.title | HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER? | en_US |
| dc.type | Article | en_US |
