Lecture Papers International Published Articles: Recent submissions
Now showing items 621-640 of 1041
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Effect of Brand Image, Quality Service and Customer Satisfaction to Customer Loyalty PC Master (Case Study of Computer Distributors of Brand Dell In Surabaya)
(De La Salle University Manila, Philippines, 2014-08-12)The purpose of the study to determine whether there are significant quality of service brand image and customer satisfaction, and simultaneously and partially on consumer loyalty Dell computer brand in Surabaya. The method ... -
Effect of Promotion Mix to Purschasing Decisions (A Case Study in consumer Agung Samudra Abadi)
(De La Salle University, Manila-Philippines, 2014-08-12)The purpose of this research is to analyze the influence of promotion mix, which consists of advertising, personal selling, and direct marketing to purchasing decisions in Agung Samudra Abadi. The population used in this ... -
The Effect of Product Value and Store Image Intention to Buy Car (A Case Study of Visitors in Surabaya OTO Seller)
(Indonesian Industrial Engineering Higher Education Association, 2012-02-14)This study is aimed to measure how far the influence of a product value and a store image in the intention to buy car in Surabaya Oto Seller. The population in this study is a list of visitors of Surabaya Oto Seller from ... -
Entrepreneurial Intention Difference between X, Y and Z Generation in Indonesia
(Human Resource Management Academic Research Society, 2018-03)The percentage of entrepreneurship in Indonesia has not reached two percent of the whole population. This is proven by the survey result of Global Entrepreneurship Monitor (GEM) which shows that, out of the total population ... -
The Green Behavior Differences of Green Entrepreneur Intentions Among Male and Female Students
(Human Resource Management Academic Research Society, 2017-12)Many businesses are concerned only by the benefits they gain, regardless of the threat posed to environmental sustainability. Entrepreneurial sustainability is one form of effort to reduce the impact of environmental damage ... -
Factor Analysis of Ownership Behavior at Family Business: The Case of Indonesia
(International Strategic Management Association, 2018)There are many family business in Indonesia that cannot survive after the third generation. One of the factors affecting the inability to survive after the third generation can be attributed to process of succession. There ... -
On How Business Students’ Personal Values and Sustainability Conceptions Impact Their Sustainability Management Orientation: Evidence from Germany, Indonesia and the USA
(Emerald Publishing Limited, 2018-08)Purpose – This paper aims to develop and empirically test a framework on how personal values and sustainability conceptions affect students’ sustainability management orientation (SMO). An understanding of this connection ... -
Social Media Response after an Attack: Perspective from the Jakarta Bombings
(World Scientific Publishing, 2018-07-31) -
Marital Satisfaction in Terms of Communication, Conflict Resolution, Sexual Intimacy, and Financial Relations among Working and Non-Working Wives
(Makara Human Behavior Studies in Asia, 2018-07-27)Marriage can be an important part of human development. One of the signs of a successful marriage is marital satisfaction. Marital satisfaction must be felt by both the husband and wife. However, in the current era, the ... -
Social Media Response after an Attack: Perspective from the Jakarta Bombings
(World Scientific Publishing, 2018-07-31) -
How Consumer Ethnocentrism Can Predict Consumer Preferences
(Polish Academy of Sciences, 2018-07-31)Consumer ethnocentrism is a concept defined as a consequent and conscious preference for local products over foreign, usually measured by using CETSCALE (Shimp & Sharma, 1987). Besides its popularity, this scale is criticized ... -
The Effect of Negative Valence on Memory and Perception: Negative Brand Names Experimental Study
(Taylor & Francis Group, 2018-01-01)While some studies suggest that a positive brand name may better predict consumers’ memory of the product, other studies agree the opposite. The aims of this study are to explore how people recognise a negative brand name, ... -
Indigenous Technology of Tapping, Collecting and Processing of Coconut (Cocos Nucifera) Sap and Its Quality in Blitar Regency, East Java, Indonesia
(Rynnye Lyan Resources, 2018-08)Coconut sugar is widely used in Indonesian and other Asian countries cuisine for centuries and also very popular as a natural sweetener in Indonesia, and nowadays it is also becoming popular as a sweetener in some developed ... -
Applying Lurik Materials Into Contemporary-Style Desings for Women Wear in Indonesia
(Institut Seni Indonesia Denpasar, 2017-09-25)The purpose of the study is to promote lurik materials (striated materials) enthusiasm in order to promote the lurik materials industries to the community and stake holders. The biggest challenge to face is creating lurik ... -
Sensory Properties and Antioxidant Activity of Steamed Rice with Various of Black and White Rice Ratio
(Universitas Katolik Widya Mandala Surabaya, 2016-10-20)Black rice (BR) has higher content of fiber than white rice (WR). Furthermore, black rice contain anthocyanin which has numerous beneficial for health, including anti hyperglycemic effect and protection from cardiovascular ... -
Antihyperglycemic Effect and Antioxidants Properties of Black Rice (Oryza sativa L. indica) Cereal and Anthocyanin Extract on Health and Histopathology of Hyperglycemic Rats
(Science Alert, 2016-10-01)Black rice (Oryza sativa L. indica) is rich in anthocyanin hence it could be used as functional food such as cereal for hyperglycemic patient. Black rice cereal supplemented with black soybean (Glycine max L. Merr) (RSC) ... -
Folklore Fusion in Fashion: Embedded Indonesian Folklore Through Contemporary Illustration into Fashion Products
(Institut Teknologi Bandung, 2017-09-05)Diversity is one thing that reflects the beauty of Indonesian Archipelago. Although Indonesia is very rich in traditions and cultures, yet not every one of them had the chance to be explored. And one aspect that reflects ... -
The Sustainable Practices of Indonesian Fashion Brands
(ITB, 2017-09-05)In the recent years, sustainability has been more prominent and performing as an influential attribute in the fashion industry. As fashion consumers become more conscious and informed on the complications caused by the ... -
Design and Development of RunForFun Mobile Application
(Universiti Teknikal Malaysia Melaka, 2018)Race run for 5 km or 10 km has been trending recently in many places in Indonesia, especially in Surabaya where there were at least 11 events of race run. The participant's number also increased significantly compared to ... -
Cloud Computing Point of Sales Development for Indonesia Small Medium Enterprise
(Universiti Teknikal Malaysia Melaka, 2018)The agile development of Internet technology and cloud computing are frequently prevailing create small and medium enterprises (SMEs) have an opportunity to be able to utilize information technology at a cost that is ...