| dc.description.abstract | Based on the study about tourism icon identification in Surabaya by Surabaya
Development Planning Body in 2015, Surabaya tourism icons are cultural
heritage areas that include Kota Tua, TuguPahlawan and Tunjungan Street.
These tourism spots are mostly located in north Surabaya. As far as the field study
is concerned, some of the buildings in those areas are still well maintained and
even used for office buildings and factories. Besides that, in Kota Tua areas
especially Kota TuaKolonial, some commercial buildings such as hotels and
museums are still available. Unfortunately, some others are not properly
preserved. They significantly affect not only the tourism destination quality but
also the tourists’ special interests to visit those areas. Corporate social
responsibility (CSR) is intentionally carried out to preserve cultural heritage
buildings, through which the quality of heritage tourism products in Surabaya can
be improved. Having used descriptive qualitative method as a research design,
this study aims at describing the implementation of CSR in increasing Surabaya’s
heritage tourism products. The primary data are obtained from interview and
observation; meanwhile, the secondary ones are from the desk review of
documents and the review of related literature. Surabaya tourism stakeholders
are the key informants of the study such as the government officials, the members
of legislative body, businessmen, tourists, and members of the society. This study
concludes that improving the quality of Surabaya tourism icon destination is not
solely the responsibility of the government. Due to vast areas of the tourism spots,
firstly, the contribution of the private sectors is strongly needed to allocate the
activities of CSR into different kinds of favorable actions. Second, the
improvement of Surabaya’s heritage tourism product quality will affect the
development of other Surabaya’s heritage products. Thirdly, some organizations
or heritage area management bodies which are related to Destination
Management Organization are needed in order to maintain the sustainability of
those areas. | en_US |
