| dc.contributor.author | Tjiputra, Luisa Hartono | |
| dc.contributor.author | Christian, Timotius Febry | |
| dc.date.accessioned | 2022-04-11T03:47:07Z | |
| dc.date.available | 2022-04-11T03:47:07Z | |
| dc.date.issued | 2022 | |
| dc.identifier.issn | 0126-1258 | |
| dc.identifier.issn | 2620-875X | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4914 | |
| dc.description.abstract | The purpose of this study is to define customer preferences for housing,
especially customers who belong to the Full Nest 1 group in a family’s
life cycle. The subject examined in this study is focused on interior
design and architecture industry in Surabaya, East Java. The application
of new regulations as a response to the pandemic; often dubbed ‘New
Normal,’ several changes are to be made regarding client interaction
and project management. This study uses a quantitative approach, in
which changes in customer preferences are obtained through interviews
with customers, prospective customers, experts, as well as marketing
and development teams in order to narrow down factors that are
considered a priority in this tipping point. Result shown that type and
design of house, security, distance to shopping districts and maximum
loans are the top housing preference for full nest 1 lifecycle stage
customer in response to the pandemic. | en_US |
| dc.publisher | Lembaga Penelitian dan Pengabdian Masyarakat Institut Teknologi dan Bisnis Asia Malang | en_US |
| dc.subject | Life Cycle The Fullnest , Customer Preferences, Interior Design Services, Architectural Services, Post COVID-19 Pandemic | en_US |
| dc.title | HOUSING PREFERENCES OF FULL NEST 1 LIFECYCLE STAGE CUSTOMERS IN RESPONSE TO THE PANDEMIC | en_US |
| dc.type | Article | en_US |
