| dc.contributor.author | Wijaya, Oscarius Yudhi Ari | |
| dc.contributor.author | Ardyan, Elia | |
| dc.date.accessioned | 2022-05-09T01:36:20Z | |
| dc.date.available | 2022-05-09T01:36:20Z | |
| dc.date.issued | 2018 | |
| dc.identifier.issn | 2476-9053 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4953 | |
| dc.description.abstract | This research examined the influence of money availability and idea shopping on impulsive buying behavior. This
research was a type of associative-conclusive research to test the magnitude of the influence of money availability
directly to impulsive buying behavior or indirectly through idea shopping as an intervening variable. This research
used 218 respondents who made unplanned purchases spontaneously and suddenly. This research used Structural
Equation Modeling (SEM) method based on General Structured Component Analysis (GSCA). The data used to
test the hypothesis were obtained from the results of the distribution of questionnaires. This research finds there
is good direct influence between money availability and impulsive buying behavior, or indirectly through idea
shopping as an intervening variable. There are several recommendations for the company. First, the salesman
should be more intensive in interacting with consumers to influence them. Second, the salesman in each outlet
must have good communication skils | en_US |
| dc.publisher | Universitas Bina Nusantara | en_US |
| dc.subject | money availability, idea shopping, impulsive buying behavior | en_US |
| dc.title | The Influencing Factors of Impulsive Buying Behaviour in Transmart Carrefour Sidoarjo | en_US |
| dc.type | Article | en_US |
