| dc.contributor.author | Ardyan, Elia | |
| dc.contributor.author | Sugiyarti, Gita | |
| dc.date.accessioned | 2022-05-09T02:26:59Z | |
| dc.date.available | 2022-05-09T02:26:59Z | |
| dc.date.issued | 2018 | |
| dc.identifier.issn | 1750-0672 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4955 | |
| dc.description.abstract | The purpose of this study is to test the influence of electronics
customer relationship management (e-CRM) and co-information sharing
on product competitiveness and small and medium-sized enterprises (SMEs)
performance marketing in Indonesia. The samples in this research were
350 respondents as the owners or managers of SMEs in Indonesia. The analysis
in this study was structural equation modelling (SME). Amos 21 version was
used in processing the data. In this research, e-CRM is one of the important
stimulating factors for increasing co-information sharing activity. The increase
of co-information sharing activity will influence the increase of product
competitiveness and SMEs marketing performance. One of the contributions of
this research is that the companies’ ability to relate to their customers by
e-CRM will influence the intensity and the quality of co-information sharing
activity. The managerial contribution in this research is that choosing
appropriate media can make the interaction easier between the SMEs and
the customers. | en_US |
| dc.publisher | Inderscience Enterprises Ltd. | en_US |
| dc.subject | e-CRM capability; co-information sharing activity; product competitiveness; SMEs marketing performance | en_US |
| dc.title | The influence of e-CRM capability and co-information sharing activity on product competitiveness and marketing performance of small and medium-sized enterprises | en_US |
| dc.type | Article | en_US |
