dc.contributor.author | Tahalele, Yoanita Kartika Sari | |
dc.contributor.author | Tanzil, Marini Yunita | |
dc.contributor.author | Toreh, Fabio Ricardo | |
dc.date.accessioned | 2022-05-17T14:11:15Z | |
dc.date.available | 2022-05-17T14:11:15Z | |
dc.date.issued | 2022 | |
dc.identifier.issn | 26141280 | |
dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/4992 | |
dc.description.abstract | The Covid-19 pandemic that has been spreaded on March 2020 in Indonesia
has greatly affected the economy and changed the nature of business in
Indonesia. The new normal has led to a surge in e-commerce and digital
transformation. However those who live in rural areas could not take
advantage of this transformation, as they have very minimal access and
knowledge about digital literacy. The researchers believe one way to make
them know and understand about this matter is through training. Thus, this
study aims to understand the importance of e-commerce training on the
development of micro, small and medium enterprises (MSMEs) in the field
of creative industry in the rural area during Covid-19 Pandemic, using a
case study in Biak Numfor, Papua. The analysis is based on a qualitative
study using focus group discussion toward 6 women, who have MSMEs in
the creative industry in Biak Numfor and have joined e-commerce training.
The study assessed that the training is important and provides an
understanding about the importance of e-commerce and its significant to
help their business development. The results are expected to be able to
contribute frameworks and ideas to the community, government, and
MSMEs players associated to the importance of e-commerce and the
training on the development of MSMEs in the rural area during Covid-19. | en_US |
dc.publisher | International Journal of Economics, Business and Accounting Research (IJEBAR) | en_US |
dc.subject | e-commerce, MSMEs, Covid-19, rural area | en_US |
dc.title | The Importance of E-Commerce on The Development of Micro, Small and Medium Enterprises (MSMEs) in The Rural Area During Covid-19 | en_US |
dc.type | Article | en_US |