| dc.description.abstract | The aim of this study is to fill the gap in the study of Entrepreneurial Marketing
behavior. Previous studies are found to be insufficient in determining the most dominant dimension
that contributes to the differences in entrepreneurial marketing behavior when implemented in
companies with certain characteristics. Entrepreneurial marketing dimension in this study focuses
on Growth Orientation, Opportunity Orientation, Total customer focus, Value creation Networking,
Informal Market Analysis, Closeness to The Market, and whether those factors result in differences
in the behavior of founders and professionals in managing companies. The study was conducted
on 406 business owners in 8 provinces in Indonesia. Snowball sampling was used to select the
respondents from the overall company population in Indonesia, be it services or manufacturing
company. The result of the study indicates that lower Entrepreneurial Marketing behavior is found
in companies managed by founders compared to companies managed by professionals. This study
also contributes to findings on Value Creation Networking dimension that is proven to be the most
dominant dimension in influencing Entrepreneurial Marketing behavior, be it for founders or
professionals in managing companies. | en_US |
