| dc.contributor.author | Negara, Rama Septriduta Surya | |
| dc.contributor.author | Herdinata, Christian | |
| dc.contributor.author | Padmawidjaja, Liestya | |
| dc.date.accessioned | 2022-06-15T08:53:19Z | |
| dc.date.available | 2022-06-15T08:53:19Z | |
| dc.date.issued | 2022 | |
| dc.identifier.issn | 2527-4872 | |
| dc.identifier.issn | 2477-493X | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5040 | |
| dc.description.abstract | Increased growth of food and beverage businesses that grow above the Gross Domestic
Product (GDP) in the Blitar City area from year to year. Making food and beverage business people
must strive to maintain their competitive edge in order to maintain their business amid the many
competitors that continue to emerge, especially in this study, namely the typical food product
business of the City of Blitar Cang-Jo, Uceng Tho Siti, and Abon Lele Mekarsari. The purpose of
this study was to determine and analyze the effect of product innovation and halal label on repurchase interest in Blitar City. The method used in this research is quantitative. The data analysis
method used is multiple linear regression using SPSS software. with a research sample of 100
respondents obtained by the technique of calculating the number of indicators of all variables at
times 10. Data collection was carried out using hypothesis testing and statistical tests. The results of
this study are product innovation and halal labelling have a significant effect on repurchase special
food in Blitar City. | en_US |
| dc.publisher | Universitas Nahdlatul Ulama Surabaya | en_US |
| dc.subject | innovation product, halal labelization, buying repurchase | en_US |
| dc.title | The Effect of Innovation Product and Halal Labelization on BuyingRepurchase Special Food in Blitar City | en_US |
| dc.type | Article | en_US |
