| dc.contributor.author | Effendy, Junko Alessandro | |
| dc.contributor.author | Keitaro, Kedrick | |
| dc.date.accessioned | 2022-06-27T06:16:38Z | |
| dc.date.available | 2022-06-27T06:16:38Z | |
| dc.date.issued | 2022 | |
| dc.identifier.issn | 2614-1280 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5138 | |
| dc.description.abstract | Social media is an online media that is now very developed in the world of
communication and business. Instagram is one of the social media that is
widely used by people to get information or run a business. In this study,
researchers wanted to see the effect of Instagram content on interest in visiting
with online engagement as a mediating variable. This research was conducted
quantitatively with structural equation modeling where the researcher had an
initial research model. After testing the validity and reliability, the researcher
has a final research model. The respondents in this study were 96 UC_IBMRC
Instagram followers. The results of this study indicate that Instagram content
has an effect on visiting interest. Instagram content affects online engagement.
Online engagement has an effect on interest in visiting and at the same time
becomes a variable that partially mediates the relationship between Instagram
content and interest in visiting. | en_US |
| dc.publisher | International Journal of Economics, Business and Accounting Research (IJEBAR) | en_US |
| dc.subject | Instagram Content, Visiting Interests, Online Engagement | en_US |
| dc.title | The Effect of Instagram Content Towards Intention To Visit UC_IBMRC With Online Engagement As Mediating Variable | en_US |
| dc.type | Article | en_US |
