| dc.description.abstract | The impacts of Covid-19 Pandemic seems not only ruin the various joints of human lie. But also
it has an impact on the life of the mass media industry. Both print media, online media and electronica
media (radio and television). Not a few media that were forced to “lay off” their employees and forced to
out of bussiness. This research aims to determine how Harian Bhirawa’s strategic, a local media in
Surabaya, be able to survive in Covid-19 Post Pandemic Era. This qualitative research was conducted
through a case study, with a media organizing management perspective, specifically techniques,
programs, marketing and human resources. The results of this research indicates, that Harian Bhirawa is
able to elaborate the marketing and human resources divisions to partner and to get financial benefits
from Goverment of East Java Province. As part of the mass media that should adapts to advances in
information technology (technorealist), Harian Bhirawa is able to survive without having to “sacrifice” its
criticality, and is able to act as a media of education (to educate), information (to infrom), and
entertaiment (to intertaint). | en_US |
