PENGARUH GENDER STEREOTYPE DAN ENTREPRENEURIAL SELF-EFFICACY TERHADAP ENTREPRENEURIAL INTENTION PADA MAHASISWI UNIVERSITAS CIPUTRA

Abstract

Stereotype is an act of generalizing a certain group. Stereotypes can lead to discrimination, causing harm and being able to change the behavior of the group in question. One of the factors that can be a stereotype issue is gender. entrepreneurship is often associated with masculinity and the role of men while women should also have the same opportunities. This point of view is able to change entrepreneurial behavior and decrease entrepreneurial intention in women. This study aims to determine the effect of gender stereotypes and entrepreneurial self-efficacy on female student entrepreneurial intention. The research method used is descriptive quantitative method and nonprobability purposive sampling technique with a sample size of 181 female students. The data in this study were processed with SmartPLS and the data analysis method used the Partial Least Square - Path Modeling method. The research resulted in two hypotheses: (H1) gender stereotypes have an effect on entrepreneurial intention of Ciputra University students; (H2) entrepreneurial self-efficacy affects entrepreneurial intention of Ciputra University students. The results of this study are gender stereotypes and entrepreneurial self-efficacy have an effect on entrepreneurial intention of Ciputra University students. Hopefully, the community will be able to be more supportive of women entrepreneurs considering this is the freedom of individual choice.