PERSEPSI KONSUMEN TERHADAP KUALITAS PRODUK KERRONG BATIK

Abstract

Kerrong Batik was established in December 2015, but in July 2017 Kerrong Batik broke out and was managed by the Iqmal family. The promotion system carried out by Kerrong Batik by visiting the event that was followed by Iqmal's family. Consumer perceptions of the quality of Kerrong Batik products are not good which results in unstable sales of Kerrong Batik. Kerrong Batik wants to improve product quality in accordance with consumer expectations so that Kerrong Batik sales are stable and increasing. The purpose of this study was to determine consumer perception of products quality Kerrong Batik. The analysis tool used in this study is descriptive quantitative. The results of the research and data analysis concluded that: consumer perceptions of products quality Kerrong Batik as a good with a average value 36,5. Consumer perceptions of the quality of Kerrong Batik products is good. These results are based on 10 valid statements, where 4 items of statement get very good perceptions and 6 items with good perceptions from consumers.