| dc.description.abstract | The emergence of investment trends since the Covid-19 pandemic in early 2020 brought out many new young
investors, or popularly called "coronial" investors. Unfortunately, this issue is not matched by the increase in
financial literacy, which eventually triggers the emergence of the phenomenon of herding behavior, where
investors follow the advice of other investors without conducting adequate analysis. This study aims to examine
the effect of investors’ personality and motivation on herding behavior in the younger generation who are new to
investing in the capital market and using shariah online trading system. Questionnaires were distributed to 70
samples using snowball sampling technique and analyzed using multiple linear regression. The results showed
that of the 6 hypotheses tested, 2 hypotheses were accepted, and 4 hypotheses were rejected. This finding indicates
that the herding behavior of colonial investors who are using shariah online trading system is not influenced by
their personality, whether detached, compliant, or aggressive. Meanwhile, herding behavior is proven to be
influenced by motivational factors, namely cognitive abilities and emotional factors, however social factors do
not affect their herding behavior. | en_US |
