| dc.contributor.author | Gondowardojo, Nadine Estella Natasja | |
| dc.contributor.author | Efrata, Tommy C. | |
| dc.contributor.author | Sumaji, Yoseva Maria Pujirahayu | |
| dc.date.accessioned | 2023-01-04T08:03:51Z | |
| dc.date.available | 2023-01-04T08:03:51Z | |
| dc.date.issued | 2022 | |
| dc.identifier.issn | 2527-4635 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5605 | |
| dc.description.abstract | Online purchase intention gets more increase along with the increase of internet users in indonesia.
Purchasing online product, cannot felt by the consumers before purchasing. Not only the risk, trust also become the
important product for the customer to take into mind before purchasing online products, Fashion are one of the most
favorite online product to be purchased online. One of the fashion is t-shirt that is consumers’ need. Due to the large
number of fashion product that is hold online, it cause new fashion brands appear and the competition of selling
online fashion products become more tight, therefore the factor of consumer fashion innovativeness become potential
in which fashion innovator will purchase online fashion product that follows the up to date trend. The purpose of this
research is to find out and analyze the influencer of perceived risk, trust and fashion innovativeness toward the
purchase intention of online fashion product by Incendio. This reserach is a quantitative reserach with data collection
method by questionaires that are distributed to 140 IBM Ciputra University student. The variables that are used in
this research are Perceived risk (X1), Trust (X2), Fashion Innovativeness (X3 ), and Online Purchase Intention (Y).
The result of this research show that risk perception, trust, and fashion innovativeness affect significant on online
purchase intention. | en_US |
| dc.publisher | Universitas Ciputra | en_US |
| dc.subject | Perceived risk | en_US |
| dc.subject | Trust | en_US |
| dc.subject | Fashion Innovativeness | en_US |
| dc.subject | Online Purchase Intention | en_US |
| dc.title | PENGARUH PERCEIVED RISK, TRUST, DAN FASHION INNOVATIVENESS TERHADAP ONLINE PURCHASE INTENTION INCENDIO | en_US |
| dc.type | Article | en_US |
