| dc.contributor.author | Efrata, Tommy C. | |
| dc.contributor.author | Radianto, Wirawan Endro Dwi | |
| dc.contributor.author | Budiono, Stephen Christian | |
| dc.contributor.author | Marlina, Eny Endang | |
| dc.date.accessioned | 2023-01-04T08:21:08Z | |
| dc.date.available | 2023-01-04T08:21:08Z | |
| dc.date.issued | 2019 | |
| dc.identifier.isbn | 978-94-6252-806-2 | |
| dc.identifier.issn | 2352-5428 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5606 | |
| dc.description.abstract | The aim of this study is to identify the
influence of marketing and product innovation,
competitive advantage and market orientation on
marketing performance. The objects of this research
are small and medium enterprises in the garment
industry in Indonesia. 107 firms were selected as
samples in this study. The Data was obtained
through surveys using Likert scale. Data was tested
using multiple regression methods. The results of the
study suggest that marketing innovation, product
innovation, competitive advantage and market
orientation affect marketing performance. | en_US |
| dc.publisher | International Conference on Organizational Innovation (ICOI 2019) | en_US |
| dc.subject | marketing innovation | en_US |
| dc.subject | product innovation | en_US |
| dc.subject | competitive advantage | en_US |
| dc.subject | market orientation | en_US |
| dc.title | The Impact of Innovation, Competitive Advantage, and Market Orientation on Firm's Marketing Performance in the Garment Industry in Indonesia | en_US |
| dc.type | Article | en_US |
