| dc.contributor.author | Anggoro, Maria Elisabeth Olivia Putri | |
| dc.contributor.author | Budidharmanto, Lexi Pranata | |
| dc.date.accessioned | 2023-01-07T04:14:47Z | |
| dc.date.available | 2023-01-07T04:14:47Z | |
| dc.date.issued | 2020 | |
| dc.identifier.issn | 2442- 5222 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5633 | |
| dc.description.abstract | SweetEscape is a holiday photography service company from Jakarta, Indonesia. This study aims to
determine the effect of communication with visual content on social media Instagram on purchasing decisions
for SweetEscape photography services. This research uses quantitative methods. The data collection technique
was carried out by distributing online questionnaires to followers of the Instagram SweetEscape Jakarta
account with an assessment using the Likert scale. The population in this study were followers of the Instagram
@sweet.escape account, with a total sample of 100 respondents who were taken using the purposive sampling
method - Probability Sampling. According to the results of data analysis, it can be concluded that
communication and visual content were found to have a positive and significant effect on customer purchasing
decisions at SweetEscape. | en_US |
| dc.publisher | Universitas Bunda Mulia | en_US |
| dc.subject | communication | en_US |
| dc.subject | Visual Content | en_US |
| dc.subject | Buying Decisions | en_US |
| dc.title | PENGARUH KOMUNIKASI DAN KONTEN VISUAL DALAM MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN JASA FOTOGRAFI DI SWEETESCAPE JAKARTA | en_US |
| dc.type | Article | en_US |
