| dc.contributor.author | Wulandari, Febriyanti Ella Tri | |
| dc.contributor.author | Budidharmanto, Lexi Pranata | |
| dc.date.accessioned | 2023-01-07T04:48:02Z | |
| dc.date.available | 2023-01-07T04:48:02Z | |
| dc.date.issued | 2020 | |
| dc.identifier.issn | 2442-5222 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5638 | |
| dc.description.abstract | This research aims to determine wether brand image and customer purchase decisions
influence on customer loyalty in Lion Air airlines. This research also aims to analyze the most
dominant factors impact to purchasing decisions on Lion Air airlines. The population used in this
research is the customer who ever or use or often use Lion Air airlines. Samples in this study were
108 respondents and technique used are purposive sampling technique. Data analysis using SPSS
20 (Statistical Package for Social Science). Based on results of the research show that brand image
and customer purchase decisions influence customer loyalty in Lion Air airlines. | en_US |
| dc.publisher | Universitas Bunda Mulia | en_US |
| dc.subject | Brand Image | en_US |
| dc.subject | Customer Purchase Decisions | en_US |
| dc.subject | Customer Loyalty | en_US |
| dc.subject | Lion Air | en_US |
| dc.title | Pengaruh Citra Merek Dan Keputusan Pembelian Terhadap Loyalitas Pelanggan Pada Maskapai Penerbangan Lion Air | en_US |
| dc.type | Article | en_US |
