| dc.contributor.author | Prathivi, Maria Dini Gilang | |
| dc.contributor.author | Oktavio, Adrie | |
| dc.date.accessioned | 2023-01-09T04:46:13Z | |
| dc.date.available | 2023-01-09T04:46:13Z | |
| dc.date.issued | 2022 | |
| dc.identifier.issn | 2621-2331 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5644 | |
| dc.description.abstract | A wide range of NFTs as non-interchangeable token of
data saved on a blockchain which are being sold and being widely
shared on digital platforms. Having a unique characteristic, NFT
branding and its promotional activity to let them know by the public
has been done in social media, particularly Twitter as a meaning of
public perception building and potential buyers collecting effort. But
the author found that the role of company initiated virtual community
in Discord has a big impact as it gathers targeted group and building
connection between the company and the people who has probability
to purchase in the future - that is going to be examined in this research
using E-WOM as the mediation. By finishing this study, the author
digs into the study of metaverse as the metaverse could be the future
development of the Internet based on its tenacious, shared virtual
worlds in which people interact as 3D avatars. Blockchain technology
may represents the very essence of the metaverse to the fact that
linked NFT assets that can be used thorough different metaverse
platforms | en_US |
| dc.publisher | JMBI UNSRAT (JURNAL ILMIAH MANAJEMEN BISNIS DAN INOVASI UNIVERSITAS SAM RATULANGI) | en_US |
| dc.subject | Digital Marketing; Virtual Community; Metaverse; EWOM; NFT | en_US |
| dc.title | STUDY OF METAVERSE: INFLUENCE OF DISCORD VIRTUAL COMMUNITY TO PURCHASE INTENTION OF NON-FUNGIBLE TOKEN (NFT) | en_US |
| dc.type | Article | en_US |
