| dc.description.abstract | The existence of the community information group (Kelompok Informasi Masyarakat/
KIM) plays the strategic role in establishing the human resources. Furthermore, this
community holds its capacity as both the social community and non-formal organization,
oftentimes doing a direct interaction with the people. This scrutiny is to analyze the
patterns of communication run by the community information group in Lumbangrejo,
Jatiarjo and Tretes villages, which are parts of the Prigen sub-district, Pasuruan
Regency, East Java.
This qualitative research is set out through a descriptive case study method, which is
through investigating the real-life contexts phenomena, by taking advantage of various
resources. The type of this study is a descriptive, that only describes or shows the cases
in more depth. The outcome of this probe is to reveal the communication patterns of the
community information group above in undertaking its role as the disseminators of
information, technology, and innovation to the public.
The conclusion of this analysis figures that patterns of communication applied in the
community information group of Prigen Subdistrict, Pasuruan Regency, are the
combinations amid interpersonal communication, utilization of technology and two ways
communication. Nonetheless, as the part of opinion leaders, this community yet needs to
strengthen its human resources in the form of transformation of both expertise and
automation, whether it is supported by the government, universities, and NGOs. Thus,
performance can be significantly optimal. | en_US |
