| dc.contributor.author | Lazuardi, Mohammad Isma | |
| dc.contributor.author | Kaihatu, Thomas Stefanus | |
| dc.date.accessioned | 2023-01-12T01:51:40Z | |
| dc.date.available | 2023-01-12T01:51:40Z | |
| dc.date.issued | 2022 | |
| dc.identifier.issn | 2527-4635 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5660 | |
| dc.description.abstract | This research aims to determine the effect of product variation, product knowledge,
and content marketing on the purchase interest of ButuhBaju. The variables used in this
research are product variation, product knowledge, and content marketing as independent
variables and purchase interest as the dependent variable. The method used is quantitative
multiple linear regression. The sample used in this study used a non-probability sampling
method with purposive sampling technique and a sample of 140 respondents. The data
collection technique in this study was carried out by distributing questionnaires using a Likert
scale. Based on the results of data analysis, it can be concluded that the variable product
variation, product knowledge, and content marketing have a partial and simultaneous positive
effect on the purchase interest of ButuhBaju | en_US |
| dc.publisher | Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis | en_US |
| dc.subject | Product Variations, Product Knowledge, Purchase Interest, Content Marketing | en_US |
| dc.title | PENGARUH VARIASI PRODUK, PRODUCT KNOWLEDGE DAN CONTENT MARKETING TERHADAP MINAT BELI BUTUHBAJU | en_US |
| dc.type | Article | en_US |
