| dc.description.abstract | Motivation of work is a encouragement or a booster in the individual to perform certaingoals. The individual work motivation of Oh My Crab has decreased compared to the beginning of this business. Individual work motivation has decreased due to several things in business projects. This study uses qualitative research methods that use semi-structured interviews as a method of data collection. Informants in this study are 3 people, namely Oh My Crab CEO, Oh My Crab CMO, and human resources experts. The results obtained in this study are the reasons for the decrease in work motivation because of the profit is incompareable with what has been done, to run the business simply because as a graduate course requirement, and the distance between homes away from the operational house makes it less responsibility on business projects. Therefore, Oh My Crab's individual work motivation needs to be improved in order to improve business project performance. | en_US |
