Practice and Implementation of Glocalization in the Field of Indonesian Contemporary Fashion (implementation of Pierre Bourdieu's Interrelated Concept)

Abstract

Globalization is an inevitable phenomenon, a major change in the world development. Information technology affects and even brings changes in social order and in the views of a nation's society. This research aimed to demonstrate a unique cultural hybridization as resulted from a glocalization practice as a cross-cultural concept, where its object is an Indonesian contemporary fashion, which was analyzed through Pierre Bourdieu’s interrelated concept. From the data analysis results, it is seen that the glocalization of global culture with Indonesian local culture has resulted in the identity of local wisdom characteristics, which is embodied in the modern clothing with its local essence and tradition of the Indonesian nation.