E-Commerce Adoption Analysis as Online Shop Media

Abstract

Internet users are increasing so do make opportunities to sell by using the internet. Data from the internet world stats show Facebook users in Indonesia is very much so an opportunity to take advantage of facebook as a medium for selling also increased. However, each technology has a different level of adoption, it is caused by a variety of factors, including the perceived usefulness and perceived ease of use. The theory is right to test the rate of adoption and the factors that influence online shop facebook as a medium is the theory of Technology Acceptance Model (TAM). Technology Acceptance Model is an adaptation of the theory of Theory of reasoned Action (TRA), which has been adapted to the model of information system acceptance by users [11]. The population used in this study is the online sellers who are already using facebook as a media of online shop. Data processing will be done by the method of multivariate analysis. The purpose of the study is expected to determine empirically which factors are significant to the adoption of a media facebook online shop