| dc.contributor.author | Efrata, Tommy C. | |
| dc.contributor.author | Radianto, Wirawan Endro Dwi | |
| dc.date.accessioned | 2023-02-03T02:38:08Z | |
| dc.date.available | 2023-02-03T02:38:08Z | |
| dc.date.issued | 2022 | |
| dc.identifier.issn | 2456-7760 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/5816 | |
| dc.description.abstract | Innovation is crucial in a company’s sustainability. In small-medium enterprises, innovation can
be synonymous with the development of new products. This study charts small-medium
enterprises’ new product development processes in the traditional textile industry, using
qualitative methods with companies in two clusters of the batik industry. A coding process is
used for processing the data. Using a contingency theory, the research successfully identified and
explained the innovation process stages. In this industry, the stages of the new product
development process are ideation, idea selection, product development, market testing and
commercialization. The new product is an incremental innovation because of the owner’s
dominant role in small-medium enterprises and the characteristics of the batik industry, such as
being rich in traditional culture. By employing a contingency approach, this research fills the
gaps in the previous research so that practitioners can effectively and efficiently develop new
products which will be accepted by consumers | en_US |
| dc.publisher | International Journal of Economics, Business and Management Research | en_US |
| dc.subject | contingency theory, innovation process, small-medium enterprises, new product development, innovation, traditional textile industry | en_US |
| dc.title | Dissecting the Innovation Process of New Product Development in SME’s: Case Study Evidence on the Traditional Textile Industry | en_US |
| dc.type | Article | en_US |
