| dc.description.abstract | Electronic Commerce (e-commerce) is a transaction of buying and selling goods or
services carried out between companies, households, individuals, governments and
communities or other organizations that is carried out online. Consumer confidence in
using e-commerce has increased from year to year. This can be seen from the increasing
number of visits and transaction value. The increase in the number of visits and
transactions that occurred during the pandemic led to an increase in consumer
complaints in the e-commerce sector. The increasing number of transactions made
online requires e-commerce companies to pay attention to several factors that can affect
customer repurchase intention. Repurchase intention is an important factor for a
company to be able to increase sales. In increasing customer repurchase intention, there
are several influential variables, namely e-trust and perceived value variables. This
study aims to determine the effect of e-trust and perceived value on repurchase intention
in e-commerce Shopee. The population of this study are Shopee users. The sample in
this study was taken using purposive sampling method as many as 120 respondents. The
criteria used in this study include: (1) Shopee users aged 17 to 65 years; (2) Consumers
who have made purchases at Shopee at least 10 times in the last 1 year, from April 2021
to March 2022. This study uses multiple linear regression analysis techniques. The
results showed that e-trust had a significant effect on repurchase intention. These results
indicate that the higher the e-trust perceived by the customer, the more often the
customer will repurchase intention on Shopee's e-commerce. The results of this study
also show that perceived value has a significant effect on repurchase intention in Shopee
e-commerce. This significant effect shows that if the customer feels and gets the benefits
in accordance with expectations, the customer will repurchase intention. | en_US |
