Business Model Canvas Sebagai Alat Untuk Perancangan Dan Evaluasi Model Bisnis

Abstract

The good company should has a business that fulfills four main criteria: unique, relevant to the needs of the market, profitable and sustainable. Commonly, beginner entrepreneurs have difficulty to find and plan business ideas (business model) to fulfill that the four main criteria. For entrepreneurs who run the business, sometimes have the problem to face the rapid changes of business circumstances that threat sustainable of the company, therefore it is necessary to make changes or evaluate business models regularly to fulfill that the three main criteria of business. Business model canvas is a simple and comprehensive tool to help beginner entrepreneurs and entrepreneurs who run the business to plan (create) business idea and evaluate the business model to face competition and rapid change in business.