| dc.description.abstract | In addition to increasingly fierce global competition, the company is also faced
with existing products that have entered the declining phase, newsprint and
HVS Recycled paper so that the company must create new branding, new
marketing for packaging paper and implement new strategies so that the
company's revenue does not decline, but can be improved, both in terms of
revenue and profit, and reduce operating costs. The analysis is carried out on
each element of the Business Model Canvas, namely Customer Segments,
Channels, Customer Relationships, Value Propositions, Revenue Streams, Key
Resources, Key Activities, Key Partnerships, and Cost Structure. In the
manufacturing industry, the hardest challenge is at the back stage, where
companies are required to operate excellence in order to achieve cost
efficiency and increase company profits. This research was conducted for six
months starting from Januari 2021 to June 2021. In this study, the informant
were 5 employees, consisting of 1 General Manager and 4 managers
(production manager, purchasing manager, marketing manager and QC
manager ). The data analysis technique used is descriptive analysis
(Creswell,2014). Data testing in this study was carried out using the data
triangulation method. This research was conducted at PT. AdiprimaSuraprinta
which is engaged in paper manufacturing with the aim of creating new
strategies that are useful for business sustainability through Business Model
Canvas (BMC) evaluation can be applied immediately. | en_US |
