| dc.contributor.author | Soedewa, Joice Livia | |
| dc.contributor.author | Christian, Timotius Febry | |
| dc.contributor.author | Soetedja, Venny | |
| dc.date.accessioned | 2023-02-15T03:05:04Z | |
| dc.date.available | 2023-02-15T03:05:04Z | |
| dc.date.issued | 2022 | |
| dc.identifier.issn | 25273635 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/6021 | |
| dc.description.abstract | This Research was conducted to determine the relationship between costumers factors
of Technology Acceptance Model (TAM factors) that represented by Perceived Usefulness PU
and Perceived Ease of Use (PEOU) towards Attitude Towards Mobile App Use (ATMAU) in the
daily lives of the people in Surabaya and Palu in using online marketplace. In the data collection
process, researcher distributed questionnaires to 100 respondents who are used to shopping
through shopee online marketplace. This research is conducted using the purposive sampling
method. The results from T-statistic showed that the PU and PEOU variable has a significant
effect on ATMAU because the number is greater than >1.96. The result on R-Square showed
that PU and PEOU variable has a weak influence on ATMAU. The result of this study showed
that PU and PEOU influence ATMAU partially, but simultaneously the effect is weak. | en_US |
| dc.publisher | PERFORMA: Jurnal Manajemen dan Start-Up Bisnis | en_US |
| dc.subject | perceived usefulness, perceived ease of use, attitude towards mobile app use | en_US |
| dc.title | Hubungan TAM Factors dan Social Factors terhadap Attitude Towards Mobile App Use dan Intention to Purchase | en_US |
| dc.type | Article | en_US |
