| dc.contributor.author | Dewi, Liliana | |
| dc.contributor.author | Marvellyn, Quinta | |
| dc.date.accessioned | 2023-03-08T03:12:48Z | |
| dc.date.available | 2023-03-08T03:12:48Z | |
| dc.date.issued | 2021 | |
| dc.identifier.issn | 1979-4932 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/6151 | |
| dc.description.abstract | Soes Legends is a business that is engaged in the food and beverage industry that
offers dried chocolate fill products. Based on the initial survey conducted by the
author, the factors that dominate consumers in buying Soes Legends products are
consumer perceptions and the quality of Soes products. The purpose of this study
was to determine the effect of consumer perceptions and product quality on the
decision to purchase Soes Legends products. The research method used is
quantitative research with the sampling method is purposive sampling. The
population in this study were all Soes Legends consumers who had repeated as
many as 125 people with a sample of 96 people. The technique of collecting data
uses a questionnaire with a Likert scale. The results of the questionnaire data
were analyzed to test factors and test variables using SPSS version 23. The results
of this study indicate that consumer perceptions and product quality influence the
decision to purchase Soes Legends products. | en_US |
| dc.publisher | BIP’s Jurnal Bisnis Perspektif | en_US |
| dc.subject | consumen perception, quality product, buying decision. | en_US |
| dc.title | ADAKAH PERSEPSI KONSUMEN DAN KUALITAS PRODUK MEMPENGARUHI KEPUTUSAN PEMBELIAN SOES LEGENDS? | en_US |
| dc.type | Article | en_US |
