THE EFFECT OF AFFECTIVE COMMITMENT ON THE TRUSTOF KNOWLEDGE TRANSFER FOR FAMILY BUSINESSESIN UNIVERSITAS CIPUTRA

Abstract

This study aims to explore the effect of commitment on the trust of knowledge transfer. The study is conducted using quantitative method on 50 the next generation of family businesses in Universitas Ciputra. The study result indicates that commitment and trust simultaneously but not partially affect knowledge transfer. This study suggests the role of knowledge transfer may determine the success of family business across generation.