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dc.contributor.authorKaihatu, Thomas Stefanus
dc.date.accessioned2023-03-29T09:40:35Z
dc.date.available2023-03-29T09:40:35Z
dc.date.issued2023
dc.identifier.issn2356-3966
dc.identifier.urihttp://dspace.uc.ac.id/handle/123456789/6197
dc.description.abstractAs technology develops, people can do it digitally or online, namely Internet Banking, mobile banking, or call centers operated directly by artificial intelligence, one of which is Pay later. The public quickly recognizes Pay later due to technological advances in payment systems in e-commerce. This study aims to determine the effect of perceived ease of use, perceived usefulness, perceived risk, security, and trust on the interest of Pay later users. The study was conducted on 260 active pay later users aged 25-40 years, 158 female respondents, and 102 male respondents domiciled in DI Yogyakarta, DKI Jakarta, West Java, Central Java, and East Java. With probability sampling technique was applied to determine the number of samples. The results are based on the multiple linear regression method, which shows that perceived ease of use and perceived risk do not significantly affect interest in paying later users. Meanwhile, perceived usefulness, security, and trust have a significant effect on interest in Pay later users.en_US
dc.publisherJURNAL ILMIAH MANAJEMEN BISNIS DAN INOVASI UNIVERSITAS SAM RATULANGI (JMBI UNSRAT)en_US
dc.subjectPerceived ease of use, perceived usefulness, perceived risk, security, trust, intention to use pay lateren_US
dc.titleTHE INFLUENCE OF TAM FACTORS ON THE INTEREST OF PAY LATER USERSen_US
dc.typeArticleen_US


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