| dc.description.abstract | The purpose of the study is to determine the effect of product quality, price, and purchasing decisions on
loyalty at the Rinjaya Shop, Sidoarjo. Using the quantitative method, which is research that focuses on
testing hypotheses with statistical analytic techniques and producing generalizable results. With a computed
t-test of 1.993 > 1.987 and a significant value of > 0.05, the price variable affects purchasing decisions,
indicating that there is an influence between price and purchasing decisions. It affects purchase decisions
with a computed t-test of 4,774 > 1,987 and a significant value > 0.05 for product quality factors, indicating
that there is an influence between product quality and purchasing decisions. With a t-test of 2.882 > 1.987
and a significant value of, the purchase choice variable influences consumer loyalty. | en_US |
