| dc.description.abstract | Footwear Stakeholder Chain Marketplace (FSCM) is a marketplace that integrates
suppliers, producers, consumers, logistics services and funding institutions. Industry
groups with core industries that interact intensively and form partnerships, both with
supporting industries and with related industries can be said to be clusters in the
marketplace. The purpose of this study is to examine the horizontal and
vertical linkages in FSCM including: suppliers, manufacturers, makers, buyers,
carriers, stores, sellers, distributors, retailers and customers. Testing is carried out
using the market testing method using in-person usability testing techniques to
improve performance and user experience. The procedure is done to collect
respondents, find a comfortable room, and record the whole process. The results show
that the home, consumers, suppliers, manufacturers, and forums display create
a unique user experience. When consumers buy certain products, words that reinforce
consumer choices will appear, such as: Good choice!” or “Yum! We love that one". In
addition, consumers also have the opportunity to display their designs and at the
same time sell them in the artist shop. Suppliers and producers have the opportunity
to share access. | en_US |
