| dc.description.abstract | Ecotourism has become an attraction that is
increasingly in demand after the Covid-19 pandemic. The
current millennial generation has various options for
channelling their desire to travel. Ecotourism is one option.
It is realized that this non-mainstream tourism genre is much
liked by today's young generation who tend to want to go on
an adventure looking for new experiences. Millennials are the
generation born in 1980-2000, have the power to change
trends and lifestyles, are connected to the internet, are all
digital, and have a very high appeal to nature. Travel based on
flora and fauna conservation, protecting endangered cultures,
and education to support the sustainability of the universe, is
the choice among millennials. The Turtle Conserva-tion and
Education Center (TCEC) has a strategic role as the preferred
ecotourism destination for millennial tourists. The research
question are (1) what values grow from the experience of
traveling to ecotourism desti-nations? (2) how is the
internalization of deep memories through the experience of
traveling to ecotourism destinations? The purpose of this
study was to determine the value that grows from the
experience of travel-ing to ecotourism destinations. This
study used qualitative method, data collected through
observations and interviews. The result of this study is that
traveling to TCEC raises awareness of the environment
among mil-lennials that nature must be treated with full
respect, as well as showing respect for residents encountered
on trips and enjoying interactions with residents while on
tour. A deep impression of tourists is obtained through the
experience of interacting with natural elements | en_US |
