| dc.description.abstract | The spread of the Covid 19 Virus originating from China has made the
world finally declare that this virus has become a pandemic status. One
of the industries that have had a bad impact on the spread of this virus is
tourism. Tour and Travel service providers that is struggling to survive
this pandemic is ATS Tour and Travel. The problem experienced by the
ATS Tour and Travel company today is the adjustment of the marketing strategy that will be used in the era of the pandemic that is affecting the world today. With these problems, the research was conducted
qualitatively by interviewing 10 informants who were deemed to be representative to answer the problems that occurred during the Covid 19
pandemic. The results showed that in the indicators of crisis stages, ATS
Tour and Travel had taken steps in all stages crisis well. In the indicator
of disaster management, ATS Tour and Travel have also made its best
efforts to prevent the impact of the COVID-19 pandemic, this includes
health protocols that have been implemented, warning systems by only
opening tourism in the green zone, informative media about Covid and
tourist attractions that are not can be visited, disaster management by
working with local guides and porters for site security and coordination.
In the marketing strategy, it can be seen that currently, the target market
for ATS Tour and Travel is changing, which initially served tour packages for foreign countries, is now starting to increase the domestic market. | en_US |
