| dc.contributor.author | Salim, Michelle Vebby Tanzil | |
| dc.contributor.author | Dutha, I Dewa Gde Satrya Widya | |
| dc.contributor.author | ANSHORI, YUSAK | |
| dc.date.accessioned | 2023-06-10T01:54:35Z | |
| dc.date.available | 2023-06-10T01:54:35Z | |
| dc.date.issued | 2021 | |
| dc.identifier.issn | P-ISSN : 24069116 E-ISSN : 25028022 | |
| dc.identifier.uri | http://dspace.uc.ac.id/handle/123456789/6334 | |
| dc.description.abstract | The Covid-19 pandemic has a negative impact on the tourism and hospitality sector,
one of which is PrimeBiz Hotel Surabaya (PHS). The lack of income for the hotel forces
hotel management to think creatively and make the right decisions to maintain hotel
operations. This study aims to describe the strategies that PHS has implemented
during the Covid-19 pandemic. The research method was carried out qualitatively,
the data were obtained through structured interviews with key informants from
management, marketing experts, hospitality experts and PHS consumers. The
conclusion of this study are; first, the Covid-19 pandemic makes PHS management
have to weigh income and expenditure to be balanced. Second, the marketing strategy
implemented by PHS is to maximize the use of social media for all employees. Third,
the strategy carried out by PHS is to continue to implement a multitasking system,
employees must be able to innovate and make adjustments to conditions that occur in
the future. | en_US |
| dc.publisher | PRODI MAGISTER PARIWISATA UNIVERSITAS UDAYANA | en_US |
| dc.subject | business strategy | en_US |
| dc.subject | hotel | en_US |
| dc.subject | Covid-19 | en_US |
| dc.title | STRATEGI BISNIS PRIMEBIZ HOTEL SURABAYA MENGHADAPI PANDEMI COVID-19 | en_US |
| dc.type | Article | en_US |
