The Effectiveness of Experience Based Learning on Teaching International Marketing

Abstract

The era globalization that occurred in 2015, Indonesia will enter a new era called AEC (ASEAN Economic Community) which will begin on January 1, 2016. The AEC is formed in order to maintain security in the ASEAN region and maintaining political stability and improve the competitiveness of the region as a whole in the world market, reduce poverty and improve living standards. AEC will give a huge impact to its members, especially to encourage economic growth. The rapid development of technology has made many changes in the teaching and learning process, it is because students can directly access to knowledge via Internet. Changes in economic and technological environment must be addressed positively by educators how to adjust teaching and learning methods appropriate to change because it uses the traditional way of teaching and felt less effective.