THE ROLE OF GENDER IN RISK PERCEPTION AND RISK TOLERANCE FOR ENTREPENEURS

Abstract

Entrepreneurship is often seen as a man's job. This is because women are considered more afraid of failure than men. Working as an entrepreneur is certainly not free from risks, so the purpose of this study was to look at differences in risk perception and risk tolerance based on gender. The sample of this research is 81 entrepreneurs. The method used in this study is the independent t test and ANOVA test. This study shows the results that there are significant differences in risk perception and risk tolerance based on entrepreneur gender. Other findings were also found in this study, where the higher the perception, the lower the tolerance for risk.